SME Rising Star Award 2008 Recipient

Rising Star Award 2008 Definition

This is bestowed on young SMEs which have displayed great potential to become successful players in local and international marketplace. They are companies that are on the verge of a breakthrough and will become successful, when given the necessary financial support, guidance and nurturing. 

Selection Criteria

The company must be able to present a unique, competitive and potential business concept and/or strategy yet to be executed and/or successful. Nomination Required.

Hijau rationale for the selected category in not more than 70 words.

Prior to 2008, Natural Gas Vehicle (NGV) Conversion business is still in its infancy stage. People are pre-dominately addicted to Petrol fuel, and very slowly adopting to alternative fuel, such as natural gas. Thus, it is appropriate to select the SME Rising Star Award, as NGV is a rising star against Petrol. It is well known that ‘NGV – Best Alternative to Petrol’ in Malaysia and around ASEAN region. Perhaps, Malaysians are just unawared or hopeful that petrol will return to RM1.92 per liter in the future. NGV is the next rising star, and Hijau selects it to represent the RISING (or emergence) of this SME Industry.

SME RECOGNITION AWARD 2008 - JUDGING CRITERIA

1. Describe the history of your company (For example: when you started, who started the business, what was the source idea for starting the business, the degree of difficulty in starting & building up, financial risks). (by SME Selection Committe)

Starting Point: Full-flegde starting in 2006 by 3 Directors who are Suhimi Bin Hussain, Alex Theng and Dr Xander Thong

Idea Source: All Hijau Directors are NGV Users, who witnessed many unsafe and unethical conversion practices. Thus,  Hijau managers are determined to make a difference in NGV conversion by 'NGV Always Safe, then NGV Always $ave.'  

Difficulty: 10 out of 10 rating on difficulty. Hijau managers are competing in an unsafe, recklessly low-priced conversion (by reducing safety parts). Other difficulties are obtaining the necessary Conversion Licensing and Certified Installer status as well as operating in a Slow-Adopting market (where people are addicted to subisidized petrol).

Financial Risk: High Investment cost to develop a solid foundation on Brand name for Safe, Saving and Systematic NGV conversion on private vehicle users. Hijau manager spent their own private funds to establish Hijau into areas of 'Tropicalized NGV technology' which works reliably in Malaysian climate. 
                 

2. Please list the major milestones of your company:

2005  Incorporation of Momoweb MOG Sdn Bhd, and later changed to tradename Hijau MOG Sdn Bhd
2006  Websites Creation, NGV Car Sticker, Brochures, Several Technical Innovations, 2007 Roadmap
2007  Built 1st Prototype Workshop, Develops Internal Standards, SGI Technical Acquisition, 2008 Roadmap
2008  Joint Develop NGV Training Courses, Guidebook, SIP/SLP/SOP, Training Equipments, 2009 Roadmap
2009  Establish Hijau UniKL Academy, Bumi Hijau Franchise (Mid-Term Milestones 2009/2010)
2010  Establish 38 Franchisee around Malaysia, Region Stockist (Long-Term Milestones 2011/2012)

3. What are your core values?

Rule 1: Hijau Always Safe, then

Rule 2: Hijau Always $ave! 

Rule 3: Rule 1 Always come first.

(Just 3 Simple Rules that every Hijau Directors/Managers/Employees/Suppliers/Customers can ALWAYS & EASY to remember)

Right Focus:

Persistency on NGV Safety by Safety-oriented Attitude, Working Standards, High Workmanship and Professionalism.   

Right Action:

Self-Leading the Malaysian leaderless NGV industry with self-initiatves, innovative and sheer discipline to improve safety and quality workmanship in Hijau and among other NGV installers.    

4. Please list the key management team.

a. Dr Thong Chi Wah (35) - President\CEO,  DSc in Business Management, Certified NGV Installer, PPD, PPL [drxander@ngv.com.my]

b. Mr Suhimi Hussain (55)  - VP\COO-Finance,  BSc in Telecommunication [suhimi@ngv.com.my]

c. Mr Alex Theng (40) - VP - Design  Dip in Mechanical Engineering [Non-Executive Director]

d. Mr Melvin Lim (32) - VP/Training, BSc in Food Science, PPD, PPL [melvin@ngv.com.my]

Constructive Notice

Hijau wish to state on record that the company will not be liable or responsible for actions of people who claims or warrant to be company director/partners/resellers to Hijau MOG Sdn Bhd. There are several instances where new NGV workshops falsely claimed to be Hijau Resellers or individuals claiming to be company director of Hijau MOG Sdn Bhd. If you come in contact of such claims, you may want to contact the company director/executive officers about for clarifications.  At present, Hijau does not have any Authorised Resellers.

5. What is your unique selling proposition (USP)?

Our USP is ‘Safety’ or ‘Hijau Always Safe, then Hijau Always $ave’.

Hijau commits to highest Safety Standards for NGV conversion, which brings about system reliability and lower maintenance costs. We choose the partners that can offer Safety First, then Saving Propositions to our customers, as the main reason for NGV Conversion is ‘Fuel Cost Saving’.

Our Uniqueness is simple Doing a Safe NGV Conversions, as every car is becoming a Hijau Car.

6. Who is your target industry?

Three major groups for year 2009/2010:
(a) Government Vehicle NGV Conversions
(b) Commercial Vans, specifically Nissan Vanette C22
(c) Private vehicles, specific to 12 models selected by Hijau Group

RECEIVING SME RISING STAR AWARD 2008 FOR A SAFE & SAVE NGV INDUSTRY IN MALAYSIA